Yes, social media CAN drive clinical encounters!

Congratulations.  You've got your SM sites up and running, and your CEO is happy as can be.  That is, until she asks how many fans you have on Facebook.  Then you have to face the music: You simply have no fans.  In fact, if you're like most hospital marketers, you're struggling to make your SM sites works—really work!  You know, with a true community of 'friends' and 'followers.'  Before you give up on social media, check out these case studies that will serve as inspiration: 10 Hospital Social Media Success Stories.