POV: Why Direct Mail Works

Here's a condensed view on the science of direct-mail marketing.  Among other things, it spells out the benefits of reaching out to consumers by way of targeted lists.  READ MORE ... Why Direct Mail Works

Health information remains high on the list of popular uses for the Internet

This article from the Washington Post was written by staff writer Nancy Szokan, and was posted to the paper's site on Tuesday, February 1, 2011.

"Seeking health information is the third-most-prevalent activity among American Internet users, according to a report being issued Feb. 1 by the Pew Internet Project. The only things more universal were …" READ MORE